The Secrid Premium Collection features a refined, innovative, and reimagined new look and feel while continuing the brand's legacy of championing responsible production processes.

What defines a classic?

‘Classics’ are determined by outstanding examples of particular styles, something attuned to lasting worth or timeless quality. It exemplifies the first iteration or the highest quality rendition of the art piece, music, product, or fashion in question: it epitomises its root word, class.

In the age of nostalgia, it’s hard not to gravitate towards classics. Discmans, MP3 players, and clamshell phones are coming back in vogue with Gen Z, and their elders are… more often than not, just looking for whatever’s familiar and functional. Classics being unsullied and untethered to the frivolity of the trend cycle make them a stable ground to rely on. After all, if it ain’t broke, don’t fix it, right?

However, sometimes there is reason to reinvent the wheel. Even classics need to be seen in modern lights so we can better appreciate them. When the classics get an upgrade, it’s a love letter to all the things we recognize them for. It’s a reminder of what made them the forefront, what they revolutionised, what they mean to the public, and what icons they are.

The new Secrid Premium Collection is the evolved form of the iconic Secrid wallet; all details carefully considered, curated, and upscaled. A new eye-catching, durable, stainless-steel metal lever and diamond-pattern bottom elevates the patented mechanism. Soft Italian leather wraps around the body of the wallet and comes full circle in the new luxury-bag inspired closure button. A wallet that doesn’t date its holder, the Premium Collection features a refined, innovative, and reimagined new look and feel while continuing Secrid’s legacy of championing responsible production processes. For those seeking peak design, craftsmanship, and sustainability, this is Secrid in top form.