Every visit, every entry, every moment counts.
Be there, bring your gear, and celebrate a decade of design and discovery with us.
In 2015, Urban Traveller & Co. began with a simple mission: to equip modern explorers with tools that seamlessly blend function, form, and forward-thinking design. Ten years later, that mission has evolved into a movement - a community of Carry Geeks, lifestyle minimalists, and passionate urban adventurers who live by one principle: Carry Every Moment.
This 10th year milestone is more than a celebration. It’s a culmination of a decade of thoughtful curation, customer obsession, and brand collaboration. And it’s all coming together under one powerful campaign: UTX: A Decade of Everyday Essentials.
November 21-23, 2025, 10:00 AM - 9:00 PM
At Urban Traveller & Co., personalization becomes an act of artistry. Through the Engraving Station, your Secrid wallet transforms into a true statement of identity - etched with your initials or elevated through an exclusive collaboration with Fundación Sansó.
For a special fee of ₱1,000, carry a piece of Filipino cultural heritage with the intricate engraving of National Artist Larry Alcala’s iconic artwork. Known for capturing the humor and humanity of everyday Filipino life, Alcala’s playful lines now meet the refined craftsmanship of Secrid - a brand celebrated for its innovation and design excellence from the Netherlands.
This partnership between Urban Traveller & Co., Secrid, and Fundación Sansó goes beyond design. It’s a celebration of creativity and cultural legacy. Fundación Sansó’s involvement honors the shared spirit of two artistic icons: Alcala, with his vivid depictions of daily life, and Sansó, with his poetic explorations of color and form. Their visions intertwine - representing the depth and diversity of Filipino visual culture, now reimagined in a form you can carry every day.
Each engraving is executed with precision and care, merging Secrid’s European craftsmanship with the Filipino artistic legacy championed by Fundación Sansó and brought to life through UTC’s dedication to meaningful design. The result is a wallet that holds more than essentials - it holds a story, a connection, and a piece of heritage.
More than customization, the UTC Engraving Station is a dialogue between design, culture, and self-expression - crafted to endure, to be carried, and to tell your story with every open and close.
Only 25 pouches a day, free with every purchase at the event
Unleash your creativity with the F-AKER 2TONE POUCH - a stylish, customizable accessory designed for the modern explorer. Crafted with premium materials and a bold dual-tone design, it’s the perfect balance of function and flair. Sleek, versatile, and built for your daily hustle, it carries your essentials effortlessly while reflecting your individuality. Redefine everyday carry with timeless design and street-smart confidence.
November 22, 2025, registration starts at 4:00 PM
Join fun challenges, showcase your gear, connect with carry enthusiasts, and win exciting prizes
Strategize, weigh, and compete to reach the carry-on limit without exceeding it and win a Crash Baggage or a UTCxBlack Ember Citadel 25L Dune
Precision. Intention. Discipline.
Urban Traveller & Co invites you to take on the Travel Packing Challenge—an exercise in balance between form and function. Select your companion: the resilient Crash Baggage, built to endure the unexpected, or the refined Black Ember × Urban Traveller & Co. Citadel 25L Dune, crafted for the modern minimalist.
Your mission is simple: pack as close as possible to the airport carry-on limit without going over. Every choice matters - the weight of a shirt, the shape of a charger, the discipline of restraint. This challenge is more than competition; it’s a reflection of how you travel - deliberate, efficient, and always in motion.
Those who find the perfect balance will earn exclusive rewards and the recognition of mastering the art of purposeful travel.
In a world that moves fast, travelling light isn’t just convenience - it’s clarity. Prove that design, precision, and intention can coexist in every journey. Pack smart. Move freely. Carry better.
Test your travel and carry knowledge - compete head-to-head with your fellow Carry Geeks and win exclusive Urban Traveller & Co prizes.
Knowledge moves you forward.
The Carry Geeks Trivia Challenge celebrates curiosity, design, and the culture of movement. Created for those who think deeply about what they carry and how they travel, this experience blends the worlds of gear and exploration into one dynamic test of knowledge.
From technical fabrics and craftsmanship to airport codes, packing principles, and legendary journeys - each question reveals the thoughtful intersections between travel and design. Learn something new, rediscover what you love, and connect with a community that values intention in motion.
Play for the honor of being crowned Carry Geek Champion. Whether you’re a minimalist packer, a frequent flyer, or a gear connoisseur, this challenge rewards both precision and passion.
It’s not just trivia—it’s a celebration of how we move through the world. Every question invites reflection on the essentials that make travel purposeful: curiosity, design, and the will to explore.
So ready your mind, recall your miles, and put your carry knowledge to the test. The journey begins with one question - how well do you really travel?
Create your own flatlay at our event space, tag @urbantravellerco, and get a chance to be featured and rewarded.
Every carry tells a story - how it’s arranged reveals who you are.
At Urban Traveller & Co’s Flatlay Feature, you’re invited to create your own visual story of travel and everyday carry. The stage is yours: a dedicated space designed to let you express your personal approach to packing, organization, and design.
Arrange your essentials with intention - your daily tools, travel companions, or favorite gear pieces - and capture them from above. Whether minimalist or meticulously detailed, every flatlay reflects the way you move through the world.
Once complete, share your creation on social media and tag @urbantravellerco for a chance to be featured. Selected flatlays that best capture the spirit of thoughtful carry will receive a special gift—a token of recognition for design awareness and creative precision.
The Flatlay Feature is more than an activity; it’s a quiet moment of reflection on what you value and how you carry it. It’s a celebration of composition, craft, and the mindset that turns function into form.
Step into the space, arrange your essentials, and showcase your carry philosophy. Through every placement, every angle, every choice - you define your story.
Your gear, your style, your moment.
How will you lay it out?
Thoughtfully crafted exclusives, available only for the Carry Peeps who journey with us
Be among the first 50 to register and receive an exclusive patch! Wear it proudly - crafted for fighters who travel with confidence, character, and indomitable spirit.
Autographed by Kevin Dee, this exclusive collector’s piece blends performance and style in true Urban Traveller fashion - crafted for those who carry with mettle and purpose.
Our Limited Editions
November 22, 2025 — 4:00 PM
Shangri-La Plaza, Shaw Boulevard, Mandaluyong
