MOFT
World's Most Invisible Laptop Stand
Written By Julianna He, Founder of MOFT
MOFT, Mobile Office for Travelers, is an idea started 2 years ago when I was traveling between China and the United States, slouching and working on my tiny MacBook Air in the coffee shop, airport or anywhere on the road. It was not comfortable, not at all, but as a woman entrepreneur, I have to prioritize mobility/live with it. Not surprisingly, I got severe cervical spondylosis shortly. Laptop stands have become my only choice.
Back then, I almost tried about 20+ laptop stand that claims to be “mobile” on the market until my room was filled with each and everyone of they were scattered around every corner of my room. All of them, without exception, were big in size, heavy in weight, and everything but mobile. Feeling disappointed, I spoke with my friend Ashley, a product expert that shares my pain and joy (mostly pain), and we decided to initiate this project together.
This is how the stand come into shape. We know, a lot of counterfeits are lurking throughout the marketplace, but they can never copy the way we do things. The materials, the 2 adjusting angles, the built-in magnet, the surface textures are all carefully considered without taking anything for granted.
MINIMALISTIC DESIGN
LITERALLY INVISIBLE
Invisibility comes from not only the material & mechanics that we choose, but also how we perceive what a kickstand should be: Unseen when attached, unfelt when in use, unnoticed when carried.
MOFT is a product that follows the “invisible design” philosophy: unseen when attached, unfelt when worked on, unnoticed when carried. It acts as a natural, seamless appendage of your computer and comes with the following features:
- Ridiculously Easy to Set up. It's a cinch to use MOFT and the stand only takes one second to open and close. Say goodbye to the frustration of wasting time packing and unpacking the device.
- Easy to Carry. Weighing a mere 3 oz and at only 1/9” thick, the user just might forget they’re carrying MOFT around. And MOFT is always with the laptop, so you can maintain the mobility you’re used to.
- Adjustable at a Dual-Angle, Allowing for a Healthy Posture. MOFT stand is equipped with two elevation adjustments, making it easy to find the ideal height and comfort. The high-lifting mode significantly optimizes a sitting posture, applying a 3-inch elevation to the computer screen. The low-lifting mode soothes the wrists when typing and can be perfectly adaptable to standing desks.
- Invisible with a Macbook. MOFT comes in the same colors as Macbook. This subtle design makes it as seamless and incognito a computer accessory as any around.
With unique PU and fiberglass material, MOFT is strong enough to hold eighteen pounds of weight while fitting up to a 15.6” laptop. Its removable glue lets it conveniently attach and detach from a computer without leaving a single mark or scratch--re-attaching with the same delicate strength.
